January 12, 2015

AKAI PROFESSIONAL ANNOUNCES ADVANCE KEYBOARD SERIES

Artists can now load, play and control all their virtual instrument plugins directly from their keyboard. New keyboards deliver optimum hands-on performance features with seamless software integration for playing and controlling today’s hottest VST instruments and DAWs.

Cumberland, RI (January 12, 2015)—Akai Professional (akaipro.com), a leading manufacturer of keyboards for performers and recording artists, today announced the introduction of their Advance Keyboard series. Available in 25-, 49-, and 61-key sizes, the Advance 25, Advance 49, and Advance 61 provide unprecedented playability and advanced manipulation of any virtual instrument via an interactive, full-color display complemented by performance friendly hardware controls.
Designed to fuse the power of software instruments with the live playability of a keyboard workstation, the Advance Keyboard series transforms computer-based plugins into an entirely hands-on playing experience. The keyboard surface features an integrated high-resolution full-color 4.3-inch display, providing real-time control and feedback of any and all virtual instrument parameters. The screen instantly adapts itself to the selected plugin’s controls, delivering immediate 1:1 access to the instrument and various editable functions. Better yet, the Advance Keyboard series works with any VSTi virtual instrument. Using the Advance keyboard’s custom designed Virtual Instrument Player (VIP) software application, your entire VSTi library can be controlled in one application. VIP operates as a plugin inside any major digital audio workstation (DAW) or as a stand-alone application on both Mac and Windows operating systems.

Dedicated physical controls are thoughtfully included, with Akai Professional’s hallmark RGB backlit, velocity- and pressure-sensitive pads integrated into each keyboard surface. Rubberized pitch and modulation wheels deliver player-preferred note manipulation with highly musical action. Large, continuously-variable endless knobs invite frequent use, letting the user make parameter adjustments with granular or dramatic effect. A custom semi-weighted, velocity-sensitive keybed—another Akai Professional specialty—supports aftertouch, making it an elite keyboard for seasoned live performers and studio producers alike.

“The Advance Keyboard series represents a giant leap forward for keyboard players,” said Dan Gill, Product Manager for Akai Professional. “Until now, software-based instruments leaned heavily on computer interaction, which caused creative and logistical bottlenecks, especially during live performances. We’re combining the processing power of your computer, the flexibility of your virtual instrument collection, and the hands-on immediacy of a traditional keyboard workstation. The result is a powerful and inspiring user experience.”

Included with each Advance Keyboard is the Virtual Instrument Player (VIP) application. VIP gives Advance Keyboard users access to any virtual instrument in their collection with or without a DAW—a powerful way to play virtual instruments live or integrate them into a recording session. VIP software users can also create setlists that provide on-demand access to user-curated instruments for stage performance and studio work. With a single button press on an Advance Keyboard, the player can adapt to song changes as the live performance progresses—without ever reaching for the computer. Performers of all types will welcome VIP’s facilities for hyper-fast instrument and patch browsing, key zone splitting, layering of up to 8 instruments per VIP instance, expansive custom mapping capabilities, and support for any VSTi plugin. Advance Keyboard users may run as many instances of the Virtual Instrument Player as their computer allows. VIP runs as a VSTi, AU, RTAS or AAX plugin, allowing you access to VSTi's in virtually any DAW, such as Pro Tools, Logic Pro X and Ableton Live.

Gill continues, “Keyboard players have been straddling two worlds for the better part of the decade. A standalone keyboard workstation was only as current as the sounds inside of it, and similarly, virtual instruments were only as good as the best controllers. The Advance Keyboard series delivers uninhibited access to any virtual instrument in your library without losing focus of the instrument in front of you.”

Each Advance Keyboard ships with a 16GB download of over 10,000 sounds from industry-leading developers at AIR Music Technology, SONiVOX, and Prime Loops. Purchased separately, this comprehensive collection of nine plugins is valued at over $1,000.00 USD and provides Advance Keyboard owners with an instant palette of contemporary and coveted sounds for live performance and studio production.

Advance Keyboard Series Highlights:

  • Keyboards for advanced virtual instrument performance
  • Integrated 4.3-inch high-resolution full-color screen with dedicated interface buttons
  • Screen provides 1:1, real-time feedback of plugin parameters
  • Available in 25-, 49-, and 61-key sizes
  • Includes Virtual Instrument Player software for unprecedented virtual instrument preset management, control mapping and multi patch creation
  • Premium, semi-weighted velocity-sensitive keybed with aftertouch
  • 8 large, endless and continuously variable control knobs
  • 8 velocity- and pressure-sensitive MPC pads with RGB illumination
  • Dedicated pad bank, transport control, octave, and performance buttons
  • Note repeat, time-division, pattern arpeggiator, and tap-tempo buttons
  • Rubberized Pitch and Modulation wheels
  • Expression pedal and footswitch inputs
  • USB and 5-pin MIDI Input/Output for use with any MIDI capable software or hardware
  • Also functions as a standalone controller
  • Includes a 16GB download with more than 10,000 sounds from leading virtual instruments from AIR
  • Music Technology, SONiVOX and Prime Loops.

 

Virtual Instrument Player Software Highlights:

  • Plays virtually every VSTi-compatible plugin
  • Operates as a standalone virtual instrument player for your computer
  • Also operates as a plugin within any AU, VST, or AAX compatible DAW
  • Organizes your plugin collection with intuitive browsing by plugin, artist collection, instrument type,
  • timbre, and more
  • Access, edit, and mix up to 8 virtual instruments at one time
  • Setlist feature lets live performers switch between patches from any plugin instantly from the
  • keyboard
  • Extensive keyzone splitting, custom mapping, and instrument mixing options
  • Pre-mapped to hundreds of industry-leading virtual instruments
  • Unlimited instances of VIP may be run in a DAW

Advance 25, Advance 49, and Advance 61 will be available in early 2015 at retail pricing of $399.99, $499.99, and $599.99, respectively.

Visit us at NAMM Booth 6700.

For more information, visit akaipro.com/advance.
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About Akai Professional
The world’s most influential manufacturer of music production gear, Akai Professional (akaipro.com) develops creative technologies to empower music makers with tools that are unmatched in expressive capability. Akai Professional is best known for creating the legendary MPC, an instrument that has inspired generations of producers and performers and spawned entirely new genres of music. Akai Professional is a part of the inMusic family (inmusicbrands.com).